Mobile Starting to Replace Desktop

It is no secret mobile is starting to become the preferred form of technology and according to a recent article in eMarketer, desktops are starting to feel the brunt of the change.

As you can see, over the past year and half, mobile usage has increased 10.5% while desktop use just dropped 5% compared the six months prior. In addition, tablet users are reporting a 6% increase.

With this obvious change in user preference, I am surprised that more businesses are not solely focusing on the device we hold in our pockets 24/7. Companies continue to ignore design elements as well as strategic components needed to hone in on this ever-growing demographic.

Digital marketing, like many industries, continues to evolve. It is widely known that any company that doesn’t adapt to the challenges and opportunities they see every day, will undoubtedly fail.

The other day, I was showing my mother an upcoming race I just signed up for. Cutting them some slack, I realize many people will not sign up for 5-mile race on a mobile device (or maybe even tablet), but their website could barely be read on these devices. In the common day, especially when they make a different website each year for this race, why would they ignore mobile or tablet users? Laziness is my answer.

Consumers nowadays expect their technology to fit with the times. The times are calling for mobile and tablet friendly websites, emails and applications. Those who continue to ignore the trend will fall behind and become extinct before you know it.

Blogging is the Way to Go

I have said it before and I will say it again. Consumers are getting smarter and smarter every day. Brands need to connect with their current fans and new fans through different means than the ones that worked years ago. Undoubtedly, one of the best ways to do that is through blogging.

People do not want to be sold to. To be honest, people really don’t even like salespeople. They are pushy, persistent and really just bothersome. Blogging gives companies a way around this. Blogging gives brands the chance to show off their true knowledge of their products and services, but more importantly, the industry and the world in general.

Fortunately enough, CEOs are starting to see the big picture. In a recent eMarketerarticle, blogging was listed as the second most effective tactic small businesses use to engage existing consumers and attract news ones, only eight percentage points behind websites.

If small businesses, who don’t have as many resources, as many employees, as much money or as much time, realize this, how is every Fortune 500 not following suit?

Blogging doesn't go out and annoy potential customers. Blogging brings those potential customers to your site. If you are able to collect and articulate relevant data and content that your audience cares about, the sales will certainly follow.

So go out and start writing, no matter what industry you are in.