I have said it before and I will say it again. Consumers are
getting smarter and smarter every day. Brands need to connect with their current
fans and new fans through different means than the ones that worked years ago.
Undoubtedly, one of the best ways to do that is through blogging.
People do not want to be sold to. To be honest, people
really don’t even like salespeople. They are pushy, persistent and really just
bothersome. Blogging gives companies a way around this. Blogging gives brands
the chance to show off their true knowledge of their products and services, but
more importantly, the industry and the world in general.
Fortunately enough, CEOs are starting to see the big
picture. In a recent eMarketerarticle, blogging was listed as the second most effective tactic small
businesses use to engage existing consumers and attract news ones, only eight
percentage points behind websites.
If small businesses, who don’t have as many resources, as
many employees, as much money or as much time, realize this, how is every Fortune
500 not following suit?
Blogging doesn't go out and annoy potential customers.
Blogging brings those potential customers to your site. If you are able to
collect and articulate relevant data and content that your audience cares
about, the sales will certainly follow.
So go out and start writing, no matter what industry you are
in.
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