It is no secret mobile is starting to become the preferred form
of technology and according to a recent article in eMarketer,
desktops are starting to feel the brunt of the change.
As you can see, over the past year and half, mobile usage has
increased 10.5% while desktop use just dropped 5% compared the six months
prior. In addition, tablet users are reporting a 6% increase.
With this obvious change in user preference, I am surprised
that more businesses are not solely focusing on the device we hold in our
pockets 24/7. Companies continue to ignore design elements as well as strategic
components needed to hone in on this ever-growing demographic.
Digital marketing, like many industries, continues to
evolve. It is widely known that any company that doesn’t adapt to the
challenges and opportunities they see every day, will undoubtedly fail.
The other day, I was showing my mother an upcoming race I
just signed up for. Cutting them some slack, I realize many people will not
sign up for 5-mile race on a mobile device (or maybe even tablet), but their
website could barely be read on these devices. In the common day, especially
when they make a different website each year for this race, why would they
ignore mobile or tablet users? Laziness is my answer.
Consumers nowadays expect their technology to fit with the
times. The times are calling for mobile and tablet friendly websites, emails
and applications. Those who continue to ignore the trend will fall behind and
become extinct before you know it.
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